Short Message Service (SMS) regains its momentum with Application to Person (A2P). This article is exploring what is A2P messaging and how will the strategy benefit our businesses.
The definition of what is A2P messaging closely relates to the function of an SMS. It hopes to deliver messages within 160 characters at the maximum. An SMS simply needs a telecommunication signal regardless of the phone type. SMS service providers will send SMS to a large number of recipients at once regardless of their locations.
A2P Messaging Refreshes SMS Reputation
What is A2P messaging also speaks on its contribution to reviving SMS reputation in the business world. The emergence of free chatting apps has caused the steadily declining popularity of Person-to-Person (P2P) messaging. Platforms, such as WhatsApp, LINE, and Telegram, are cheaper and easier to use.
In the wake of the facts, telecom operators switch to the A2P method. Generally speaking, an A2P SMS means a short text that is conveyed from an application, usually from a website, to mobile recipients.
The A2P method is mostly used for sending notifications and alerts and accommodating marketing campaigns. Common examples of marketing campaigns include banking updates, discounts, product promotions, and flight reminders. Basically, almost all business sectors can utilize the A2P method for various purposes that align with their business performance.
For businesses, the A2P method meets their promotion goals with a cost-efficiency scheme. A2P messaging stems from the timeless advantage of SMS. It has a high open-rate percentage because people still love opening an SMS. As more people own smartphones, the coverage of text messaging gets wider than ever.
With cutting-edge technology, the A2P method allows enterprises to reach out to a bulk number of subscribers on a real-time basis. In addition, the strategy enables them to save more budget as compared to P2P messaging or mainstream media advertising, like television.
Customer experience management probably becomes what is the A2P method mostly contributes to the business industry. Your company can utilize the A2P method for bettering customer relationship communication. This is due to the fact that today’s customers are seeking more personalized or experience-based products or services. A strong engagement with their life journeys will set a strong foundation for long-lasting business relationships.
Thus, A2P messaging will be mostly required for service-based sectors, such as insurance, tourism, retail, financial and banking, and healthcare. You can create content for informing on the latest banking transactions and flight schedules with A2P messaging platforms.
Opportunities are wide open with the A2P method platform. Tap our Contact page of this website for seeking more information on A2P messaging and working with us.